means to an end
“People don’t want to buy a quarter-inch drill,
they want a quarter-inch hole..”
– Theodore Levitt
“People don’t buy what you do, they buy why you do it.
The goal isn’t to do business with everyone who needs what you have.
The goal is to do business with people who believe what you believe.”
on the same page
Once you feel you are in the company of like minds, then can you feel comfortable taking a closer look at
Means To An End